Tourism Data and Insights

Tourism Research Australia (TRA)

Tourism Research Australia (TRA) is a branch within Austrade. They are Australia's leading provider of quality tourism intelligence across both international and domestic markets.

Data underpins government tourism policy and help improve the performance of the tourism industry for the benefit of the Australian community.

The team of research analysts, forecasters, economists and communication professionals are committed to producing robust tourism research and analysis, which includes:

  • results from the International Visitor Survey and National Visitor Survey
  • State of the Industry report, which assesses the current performance of the tourism industry and the emerging trends that will affect the industry
  • key information about travellers, including demographics; expenditure; places visited; activities; accommodation; and transportation
  • biannual forecasts of tourism activity for the next ten years
  • tourism business and employment data
  • economic impact data
  • regional expenditure data
  • customised research at a regional level (the Destination Research program).

There's a range of free data and research publications here on the website.

You can pay to subscribe to TRA Online to access real time research using Tourism Research Australia's extensive databases. Read more about our customised data services.

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