Marketing and Promotion

Social Media Marketing

Social media is everywhere and it’s incredibly important for your consumers in their decision making. They use it in their ‘Dreaming’ and ‘Planning’ phases of the customer journey to find out about your business and engage with you.

Source: Best of Brisbane Region Experience Program

Tourism best practice guides

QTIC Social Media Marketing Micro Credential
FREE bite-sized lessons help businesses fill critical skill gaps in as little as 30 minutes.
TEQ: Best Practice for Social Content
Our vision is to inspire the world to visit the best address on earth.
Best of Brisbane Region Experience Program
Module 9: Tourism Social Media
QTIC - Maximising Instagram & Facebook
Presentation includes functions and features, hashtags, working with influencers and copyright. Includes a workbook and online webinar presentation.

Social media hints and tips

Facebook ads for beginners
Facebook Ads can be overwhelming when first starting out.
Linking Instagram and Facebook accounts
When you add your Instagram account to the same Accounts Centre as your Facebook account, you can share content such as stories and posts directly from Instagram to Facebook.
Producing great video content on a shoe string budget
In this module learn why you should be using video content to promote your business and nurture lead generation.

Content calendars

Creating a content calendar
What is the purpose of a content calendar and how can it save you time and stress?

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