Tourism Data and Insights

Moreton Bay Data Insights Hub

Visit Moreton Bay Region has teamed up with Localis to provide detailed insights about the region on the Moreton Bay Insights Hub.

What's included?

Accommodation data collected from thousands of listings on online booking platforms, movement data sourced from millions of opt-in and anonymous mobile phones, and flight data gathered from a leading travel search site. Together, these data sets provide a comprehensive view of travel patterns and trends, empowering businesses, local governments, and destination marketers to make informed decisions and create tailored strategies.

Where does the data come from?

By using a combination of 1st, 2nd and 3rd party data, Localis is able to reveal incredibly deep and granular insights into your target audience, your destination, and your competitors quickly and cost effectively.

  • Mobility data - For mobility insights, we gather information from millions of voluntarily shared and anonymised device locations throughout Australia, collected through various applications.
  • Accommodation data - Our accommodation data is sourced from leading online booking platforms, including, Air BNB, TripAdvisor, and Stayz.
  • Flight data - We obtain flight data directly from Skyscanner and their affiliated partners.

How often is the data updated?

Data updates vary from providers, the core datasets are updated as follows:

  • Accommodation demand: Weekly
  • Accommodation supply: 16-18 days after most recent complete month
  • Mobility data: Fortnightly
  • Flight data: Weekly

Who can I share the data with?

Localis was initially established due to the absence of informative and exchangeable data accessible to local councils and destination marketing organizations. With this in mind, developing a platform that enables users to share all insights with any third party was essential. The appropriate referencing of sharing data can be found at the bottom of every dashboard.

Do I have to pay?

No payment is required, you can sign up for free using the "Sign Up" button at the top right of the page.

How do you gain access?

To start discovering insights for your area, simply sign up for a free membership. You can do this by clicking the "Log In" button located at the top right of the home screen and clicking the "Sign Up" button.

Who is Localis?

Localis is an innovative organisation dedicated to transforming the data landscape for government authorities, DMOs (Destination Marketing Organisations), and operators

Create a Moreton Bay Data Insights Hub account

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