Visit Moreton Bay Region has teamed up with Localis to provide detailed insights about the region on the Moreton Bay Insights Hub.
Accommodation data collected from thousands of listings on online booking platforms, movement data sourced from millions of opt-in and anonymous mobile phones, and flight data gathered from a leading travel search site. Together, these data sets provide a comprehensive view of travel patterns and trends, empowering businesses, local governments, and destination marketers to make informed decisions and create tailored strategies.
By using a combination of 1st, 2nd and 3rd party data, Localis is able to reveal incredibly deep and granular insights into your target audience, your destination, and your competitors quickly and cost effectively.
Data updates vary from providers, the core datasets are updated as follows:
Localis was initially established due to the absence of informative and exchangeable data accessible to local councils and destination marketing organizations. With this in mind, developing a platform that enables users to share all insights with any third party was essential. The appropriate referencing of sharing data can be found at the bottom of every dashboard.
No payment is required, you can sign up for free using the "Sign Up" button at the top right of the page.
To start discovering insights for your area, simply sign up for a free membership. You can do this by clicking the "Log In" button located at the top right of the home screen and clicking the "Sign Up" button.
Localis is an innovative organisation dedicated to transforming the data landscape for government authorities, DMOs (Destination Marketing Organisations), and operators