Destination Management Plan


As the Moreton Bay region continues its growth trajectory, and Queensland looks forward to the Brisbane 2032 Olympic and Paralympic Games, 2023 represents the ideal time to set out the region’s plan for sustainable tourism growth in its first Destination Management Plan (DMP). The DMP is a strategy for Moreton Bay region’s tourism industry.

The DMP sets out a vision and strategic direction for the tourism industry:

  • Identifying the key challenges and opportunities for tourism over the next 5-year period
  • Demonstrating how the region will contribute to the regional, national and state tourism objectives set out in the regional destination management plan, Visitor Economy 2031 Vision for the Brisbane Region¹, the recently published ‘Towards Tourism 2032’ and ‘Thrive 2030’ strategy documents and contribute fully to the Moreton Bay region’s economic development goals (Moreton Bay Regional Economic Development Strategy 2020-2041).
  • Identifying the strategic directions which will support and drive tourism growth.
  • Setting out a program of actions to deliver on the region’s strategic tourism ambitions.

This DMP does not sit in isolation - it is a key part of a family of strategies in Moreton Bay region, alongside the regional Economic Development Strategy (REDS), and Tourism Opportunity Plan (TOP). This family of strategic documents highlights the important role the visitor economy plays in contributing to the regional economy, and identifies the growth potential of the industry, setting out actions which target a step-change in tourism growth.

The DMP is proudly presented by Moreton Bay City Council and Moreton Bay Region Industry & Tourism.

Snapshot of Destination Management Plan Growth Themes

View 2023-27 Destination Management Plan

Tourism Opportunity Plan

Moreton Bay Regional Council's Tourism Opportunity Plan aims to create a must-see destination by boosting accommodation, experiences and the value of tourism in the Moreton Bay region.

The Tourism opportunity plan 2022-2027 sets out Council’s visitor economy vision. It has been developed to nurture and drive economic growth, sustainability and quality of life for Moreton Bay communities and businesses. The plan provides strategic direction to guide tourism and the opportunities it creates for the Moreton Bay Region.

Read the Tourism Opportunity Plan

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