A famil, short for "familiarisation," is a visit intended to help consumers better understand your product by using it themselves, to increase their product knowledge, and to aid in on-selling or promoting it.
Famils are a crucial offering for media and industry experts worldwide to experience a country, a product, or a package. They provide excellent exposure for Moreton Bay operators.
Ideally, a great family experience should result in the individual or group promoting your product through positive media coverage or word-of-mouth. For example, a media outlet might write about or highlight your goods/or services on television/news, or connects with wholesalers.
There are different types of famils are typically offered at a discounted rate of Free of Charge (FoC).
A more customised experience and itinerary may be required for media famils for print and online journalists, broadcast crews, key opinion leaders, or social media influencers to suit their story or time constraints.
They are an organised event, itinerary, or tour designed to introduce journalists, reporters, and media professionals (including social media influencers) in the Moreton Bay Region. Its purpose is to provide firsthand experience and in-depth knowledge, allowing media representatives to gather information, conduct interviews, and create content for their respective platforms. Media famils are commonly organised by tourism boards, businesses, or public relations agencies seeking to promote their offerings. These events often include guided tours, exclusive access to attractions, demonstrations, and interactions with key stakeholders. By immersing media professionals in the subject matter, media familiarisations aim to generate positive coverage and increase awareness through influential media channels.
Trade famils allow business representatives, such as executives, buyers, distributors, or suppliers, to familiarise themselves with a particular market, product, or service. The primary objective of a trade famil is to facilitate networking, business partnerships, and knowledge exchange among participants. These trips often involve visits to trade shows, exhibitions, factories, or distribution centers, allowing attendees to gain firsthand insights into the industry's latest trends, innovations, and market dynamics. Trade famils provide a platform for participants to establish valuable connections, explore potential collaborations, and deepen their understanding of the business landscape, ultimately enhancing their ability to make informed decisions and expand their professional networks.
Here are some great tips to prepare for your upcoming famil:
Remember, each famil is unique, so adapt these tips to fit your specific objectives, theme and guests.