Escape to Moreton Bay like a Warrior

Campaign Overview

After calling Moreton Bay home while they competed in the 2022 NRL season, we have welcomed the New Zealand Warriors' players with open arms and christened them as honorary residents of our stunning region.

When they’re not training on the field at Redcliffe’s Moreton Daily Stadium, the team scored a front-row seat to some of the best tourist attractions that Moreton Bay is renowned for.

Aim of campaign: To encourage members of the New Zealand Warriors to visit Moreton Bay.

Core Messages:

• Moreton Bay THE place to visit when travelling from New Zealand
• Discover things to do in Moreton Bay
• Discover other events in the Moreton Bay

Marketing Support

Visit Moreton Bay Region current audience:

• Average monthly website hits: 108,600 pageviews
• Facebook following: 69.5k
• Instagram following: 20.1k
• eNewsletter subscribers: 27k

New Zealand Warriors current audience:

• Facebook following: 457k

Campaign marketing activities to include:

Visit Moreton Bay Region Website

The following new content has been developed for this campaign, being profiled and hosted on the Escape to Moreton Bay like a Warrior landing page here

• Escape to Ocean View Estates Like a Warrior, view here:
  • Promo video
  • Landing page
• Escape to Abbey Museum of Art and Archeology like a Warrior, view here:
  • Promo video
  • Landing page

• Escape to the Gantry like a Warrior, view here:
  • Promo video
  • Landing page

• Escape Room Challenge, view here:
  • Promo video
  • Landing page
    

• Competition, view here

New Zealand Warriors Website

Advertisements have been populated across the New Zealand Warriors website, including the homepage (screencapture example below).

Social Media

This campaign will be shared on Visit Moreton Bay social media accounts, content to include:

• Promotion of video's and landing pages
• Inspirational daytrips
• Extended stay ideas
• Operator specific content
  

eNewsletter

Visit Moreton Bay pushed a campaign email to full database. View email here.

More specifically, this campaign was promoted directly to New Zealand Warriors' via the Warriors' fan email database. This database reached both domestic and international NRL footy fans. View email here.

Promo at Warriors Home Game

In addition to digital promotion, the Visit Moreton Bay promo video (profiled at the top of this page), was played on the big screen at Mt Smart Stadium Auckland, New Zealand in July 2022, in front of over 26,500pax.

If you have further questions about the campaign, please reach out to [email protected].