Visit Moreton Bay Region's Easter campaign, Hop into Moreton Bay this Easter is set to launch on Saturday, March 25, 2023. The digital campaign will encourage visitors to explore Moreton Bay through Easter long weekend and the Easter school holidays experiencing and adventuring with #visitmoretonbay.
This Campaign will run from Saturday 25 March to Sunday 23 April
Campaign Overview
Hop into Moreton Bay this Easter will promote the must-do activities, attractions, events, and experiences in the Moreton Bay Region during the 2023 Easter period.
The Visit Moreton Bay Region homepage will feature the Hop into Moreton Bay this Easter blogs and itineraries. All copy on this page will be aligned with the following key message - Celebrate Easter in Moreton Bay.
Also featured on the homepage:
- Events
- Stay & Play Packages
- Itineraries promoting/encouraging extended stay
Marketing Support
Visit Moreton Bay Region current audience:
- Average monthly website hits: 108,600 pageviews
- Facebook following: 70k
- Instagram following: 20.8k
- eNewsletter subscribers: 30k
Campaign marketing activities to include:
New Content
- Things to do in Moreton Bay this Easter
- Good Friday activations
- Where to eat and drink
- Events
- Easter Sunday activations
- current accommodation availability
- Long Weekend in Moreton Bay (Families, Boomers & Millennials)
- School Holidays in Moreton
Social Media
- Guides and itineraries
- Inspirational day trips
- Extended stay ideas
- Operator specific content
- Specials and unique offerings
eNewsletter
A number of eNewsletter will be sent out to the following audiences categories:
- Tourism – entire database
- Lifestyle, People & Culture
- Natural Attractions & Encounters
- Adventure & Discovery
- Family Fun
- What's On
If you have further questions about the campaign, please contact [email protected].
How can YOU get involved? Read below for FREE opportunities.
Inclusion in featured Easter content
This content will be included in the eNewsletter sends and also included in paid social media advertising.
Good Friday Openings and Offerings: Are you opening up for visitors on Good Friday?
EOI must be supplied by Monday 20 March for consideration.
Available Accommodation for Easter: Help visitors plan their next stay, what availability do you have over Easter?
EOI must be supplied by Monday 20 March for consideration.
Eating and Drinking in Moreton Bay: Do you have a special offering throughout Easter?
EOI must be supplied by Monday 20 March for consideration.
Events and Experiences in Moreton Bay: Are you hosting an event or tell us about your experiences on offer over Easter
EOI must be supplied by Monday 20 March for consideration
Opportunity #2: Tell us about your Upcoming packages and/or specials
This content will be used to fill the social media content calendar and will populate the eNewsletter campaigns.
Do you have a deal, package or special (special cocktail, special offering, special price, special experience, Easter focused deal)?
Maybe you haven't created something new but believe your offering is the PERFECT Easter experience. Let us know!
Digital Opportunity: #VisitMoretonBay
Our digital marketing team will review hash-tagged posts regularly to collate content for the campaign.
Please tag @visitmoretonbayregion and hashtag #visitmoretonbay in all your social posts for the best chance to be featured. Ensure your social platforms are updated regularly and only the best photos are shared.
Submissions open always!
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